{"id":56657,"date":"2026-01-20T22:15:31","date_gmt":"2026-01-20T21:15:31","guid":{"rendered":"https:\/\/www.upcz.cz\/vyzvy\/osloveni-generace-y-a-z\/"},"modified":"2026-04-17T16:56:22","modified_gmt":"2026-04-17T14:56:22","slug":"osloveni-generace-y-a-z","status":"publish","type":"vyzvy","link":"https:\/\/www.upcz.cz\/en\/vyzvy\/osloveni-generace-y-a-z\/","title":{"rendered":"Engaging generation Y and Z"},"content":{"rendered":"\n
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Engaging generation Y and Z<\/h1>\n\n\n\n

The youngest generations are the future of companies. However, they expect modern benefits and HR tools, open internal communication, support for hybrid work, and a strong focus on sustainability. Don\u2019t hesitate to implement the most innovative solutions that attract and retain young talent.<\/p>\n\n\n\n

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I want to appeal to generation Y and Z<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Engage the younger generation with modern HR tools<\/h2>\n\n\n\n
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Challenges companies face in this area<\/h2>\n\n\n\n
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Generation Z (born after 1997) and Generation Y (born between 1981 and 1996) now make up a key part of the workforce, and their share continues to grow. They bring new attitudes and expectations into companies, which can often become a challenge. Many employers struggle to truly understand them and build meaningful relationships with them. After joining a company, young employees frequently realize that the job or company culture does not match their expectations and they leave. What do companies find most challenging when working with the younger generation?<\/p>\n\n\n\n