Engaging generation Y and Z

The youngest generations are the future of companies. However, they expect modern benefits and HR tools, open internal communication, support for hybrid work, and a strong focus on sustainability. Don’t hesitate to implement the most innovative solutions that attract and retain young talent.

I want to appeal to generation Y and Z

Engage the younger generation with modern HR tools

Challenges companies face in this area

Generation Z (born after 1997) and Generation Y (born between 1981 and 1996) now make up a key part of the workforce, and their share continues to grow. They bring new attitudes and expectations into companies, which can often become a challenge. Many employers struggle to truly understand them and build meaningful relationships with them. After joining a company, young employees frequently realize that the job or company culture does not match their expectations and they leave. What do companies find most challenging when working with the younger generation?

Understanding what motivates and interests young employees and working with it effectively.
Letting go of traditional practices, rigid hierarchies, control, and routine.
Coordinating intergenerational clashes in values and lifestyles.
Finding support and inspiration for desired changes in company culture and implementing them in the simplest possible way.
Opening up to digital products and modern approaches.

How do Verso, eStravenka, and eBenefity help modernize company culture?

Young employees have different priorities, expectations, and ideas about what truly matters at work. This is also confirmed by popular surveys conducted by Up Benefity. Whether companies like it or not, adapting to these changes is essential. The easiest way forward is through Verso, eStravenka, and eBenefity.

Up Benefity offers modern tools and digital products that appeal to and engage even the youngest candidates.
Strengthens brand, image, recruitment, and competitiveness in the labor market.
The new generation appreciates an eco-friendly virtual card and the option to pay with Apple Pay and Google Pay.
Thanks to Verso’s online features, employees stay connected and engaged even while working from home. Verso also offers trend-driven features with a community and sustainability focus, as well as elements of gamification.
Work–life balance and health support through eStravenka and eBenefity are important even for younger employees. With the Můj Up app, everything is clear, simple, and available in one place.

Key takeaways

The youngest generations are reshaping the rules of the job market. They expect modern benefits, flexibility, and digital tools. To succeed, companies must adapt and embrace new forms of internal communication and motivation. The simplest way forward is through Verso, eStravenka, and eBenefity, solutions that help modernize company culture, strengthen employer branding, and deliver exactly what Generations Y and Z value.